Lenovo gearing up for multi-year partnership with Formula 1

RESEARCH TRIANGLE PARK – Lenovo will partner with Formula 1 in a multi-year deal that begins in 2022.

Lenovo announced the partnership in a statement today, noting that Lenovo’s technology will be “used across Formula 1’s operations.”

The goal of the partnership, according to the statement, is for the two entities to reimagine what’s possible in the combination of sports and advanced technology.

“Partnering with Formula 1 to deploy Lenovo’s smarter solutions across the organization, from base operations to the stunning excitement of the Grands Prix, will help push the boundaries of what is possible and transform the racing experience,” said Luca Rossi, President of Intelligent Devices Group at Lenovo, in a statement.

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Technology, including VR/AR

Lenovo noted that the partnership will involve the use of technology within the organization, including at races and at its operations base. This includes the use of hardware and on-premises data collection solutions that the company noted would enhance content quality and support broadcasting applications, ultimately resulting in a better fan experience.

“As we prepare for our record-breaking season, it is exciting to welcome Lenovo to the team and for us to join forces with a global leader in technology,” said Stefano Domenicali, President & CEO of Formula 1, in a statement. “Like everything in Formula 1, precision and detail are everything, and Lenovo will be at the forefront of providing their experience and innovative technologies to our operations throughout the season.”

There may also be augmented and virtual reality components in the partnership, as the statement notes that Formula 1″plans to leverage Lenovo’s extensive selection of premium hardware as well as innovative next-generation technology such as augmented and virtual reality, as F1 continues to connect fans with the sport in new and more engaging ways.”

Lenovo confirmed via a spokesperson that it had established a semiconductor company in Shanghai in early January.

Lenovo’s market share in the PC business took a hit, according to research on consumer purchasing in 2021.