By Sami Fathi, MacRumors
Facebook has said measures being taken by Apple on iOS that make it harder for platforms and apps to track users across other apps and websites will cost its business $10 billion in 2022.
Facebook yesterday reported $33.67 billion in revenue, and while higher than expected, earnings per share were shy of analyst expectations. Facebook, renamed to Meta, also offered grim guidance on the first quarter of 2022, saying it would be expecting around $27 to $29 billion in revenue, short of $30 billion expectations (via CNBC).
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As it has done in the past, Facebook shifted blame for its weaker performance during the past quarter onto steps being taken by Apple to improve user privacy. Most notably, Apple’s App Tracking Transparency (ATT) framework, which requires apps to ask users for permission before tracking them across other apps and websites, is negatively impacting Facebook’s business, the company’s chief operating officer, Sheryl Sandberg, claimed during the earnings call.
Read the full story at MacRumors:
https://www.macrumors.com/2022/02/03/facebook-10-billion-in-2022-apple-measures/
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