By Juli Clover. MacRumors
Apple has entered into discussions with Major League Baseball about a potential deal that would see the company broadcasting MLB games next season, reports The New York Post.
The talks are described as “substantial” and “serious,” and a deal would provide Apple with a way to establish Apple TV+ as a destination for sports content. At the current time, Apple TV+ offers TV shows and movies, but compared to competitors, it is not able to appeal to sports fans.
A lack of live sports access is a serious negative for Apple TV, as competitors like Amazon do have established deals. Amazon has inked a deal to air “Thursday Night Football” games starting this fall, and Amazon paid more than $1 billion for the access.