RALEIGH – Reveal Mobile has raised $591,555 in debt funding from 16 investors, and could raise a total of $1.5 million in the round, according to an SEC filing.

The company raised nearly $2.24 million in equity funding in 2020, according to a prior SEC filing.

The most current round includes debt, options, or a security to be acquired on the exercising of an option, warrant, or other right, according to the filing.

Earlier this year, the company won a SAMMY award and acquired a firm based in New York City, Mira.

Raleigh’s Reveal Mobile buys NYC startup, lands Lyft as customer

The company provides two products that use geo-fencing to enable advertisers to reach target customers based on location data.

The company published a blog article this week with guidance for retailers to understand customer behavior and holiday spending patterns, along with recommendations about leveraging advertising channels including social media to maximize return on advertising investment.

The new funding will be used as working capital, according to the filing.

The company launched in 2015.

The company has not been reached for comment.