DURHAM – Toshiba Global Commerce Solutions is expanding its presence in the Triangle, according to CEO Rance Poehler, who announced today that the company expects to hire between 200 and 300 employees within the next year at an event organized by the Triangle Business Journal at the RTP Boxyard.

Poehler, who was named CEO in November 2020, and now lives in the Triangle, noted that the company’s strategic focus is on investing in the company’s state of the art manufacturing facilities, based in Durham.

“Very important to us to have the speed, to deliver end-to-end solutions,” said Poehler.  “Our customers count on us, they count on us.”

Those customers include Costco, Walgreens, Walmart, Kroger, and Harris Teeter, among hundreds of others retailers, said Poehler, and they are supported by some 700 Toshiba employees.

The company supported retail establishments throughout the global coronavirus pandemic, noted Poehler, and have played critical roles in helping stores remain operational following hurricanes in Louisiana earlier this year.

Poehler noted that the company has shifted its strategy when it comes to its workforce, stating that he believes that the company has been one of the region’s “best kept secrets.”

But he’s announcing that Toshiba will take greater responsibility for integrating into the Triangle’s communities, and will play a role in establishing its recruiting brand within the region, with a focus on recruiting early career professionals and veterans returning from military service.

“We’ll probably hire another 200-300 people in the next year, high paying tech jobs with great benefits,” said Poehler.  “When I came on board, we said what do we have to do to expand our brand here locally?”

Toshiba Global Commerce in Triangle is hiring, sees no impact from Toshiba reorg

“We really want to get engaged in bringing the generations coming out of colleges and Wake Tech to join our company at the early stage,” he noted, adding that the company has also already trained internal and external recruiting staff on how to recruit this population as well as provided instructions on recruiting veterans.

The company will hit its goal of doubling its veteran workforce by the end of 2022, Poehler told the audience.  “We are investing heavily in this area,” he noted.

“We have to be more creative, the days of creating a LinkedIn ad and attracting talent are over,” said Poehler.  When it comes to talent recruiting, noted Poehler, “we’re rewriting it every day, to be more creative, more aggressive.”

A spokesperson for the company told WRAL TechWire last week that the company is hiring for more than 40 positions based in the Triangle.