RALEIGH – Transmira, Inc disclosed this week that the Raleigh-based company is raising a $2.6 million seed funding round, noting the company already has investors committed to the round.

The company, which says in a statement that it is pioneering experiential reality technology on blockchain, says on its website that the startup is “revolutionizing the way businesses operate and engage with their consumers by offering sophisticated and proprietary technology”

“Transmira’s groundbreaking patent on virtual goods and 3D non-fungible tokens (NFTs) linked to real-world assets will be fundamental in driving the new virtual economy and commerce in the metaverse,” said Transmira CEO Robert Rice.  “Transmira is beginning to roll out early features for Omniscape, starting with tokenized virtual real estate, a 3D NFT Marketplace, MetaPets™, and much more.”

The company will feature those products at the 2022 Consumer Electronics Show, CES, said Rice.

Rice explained that the capital would provide the company “the ability to scale quickly as we prepare to disrupt the market and seize a leadership position as the first fully blended AR/VR metaverse platform that truly bridges the real and the virtual.”

Among the investors who have already committed funds are Ventek Ventures and Ayre Ventures, according to Transmira.

The company noted that is intending on “spearheading development of the Metaverse, in which the reality of the physical world meets the infinite space of digital gaming.”

To do so, the company plans to combine augmented reality and virtual reality to establish a new experiential reality environment, it noted.

Rice said that experiential reality (which the company abbreviates as “XR”) would help businesses grow “by putting content where their ideal customers are located.”