WAKE FOREST – Toggle Book Factory, a Wake Forest-based startup company, has raised additional capital, according to an amended SEC filing.

Marc Mailand, founder and CEO, confirmed that the company has raised an additional $70,000, increasing the total amount raised by the company to $120,000 to date, from eight angel investors, in a conversation with WRAL TechWire this week.

Mailand noted that the company, which provides a child-centered interactive book design platform, then sends a published personalized book to the child’s family, plans to continue to fundraise ahead of future product development.

Your child is the creator: Toggle Book Factory aims to disrupt children’s book industry

“We’re trying to innovate books for children,” Mailand told WRAL TechWire in May, noting that his goal for the company is to go far beyond personalized “vanity books” for children, and instead facilitate an immersive learning experience that places the child at the center of their story.

Mailand believes that when children are given the opportunity to make choices about characters, actions, and potential plot points, even when they’re not sure how those choices might impact the story, they’re honing important, long-lasting skills.