DURHAM – Spoonflower, a growing provider of services for “makers” worldwide, is being acquired by Shutterfly in a deal valued at $225 million. And the deal could mean more jobs for the Triangle.

Shutterfly provides digital services for personalized products.

“The Research Triangle Park (RTP) area – the tech hub encompassing Raleigh, Durham and Chapel Hill, NC – is also home to a talented workforce and an entrepreneurial culture. We are excited to have a growth hub in RTP for further expansion across Shutterfly,” said Hilary Schneider, CEO of Shutterfly.

The deal was announced Monday afternoon., and it is expected to close later this year.

“Shutterfly is truly our perfect match,” said Michael Jones, CEO of Spoonflower, in the announcement. “Not only will Spoonflower now enable Shutterfly consumers to buy artists’ customized design creations in addition to personalizing their own, but we will also unlock the ability to reach new audiences and scale the small businesses of our incredible creative community thanks to Shutterfly’s manufacturing expertise and expansive customer reach. We’re simply thrilled to be joining the Shutterfly family.”

Photo courtesy of Momentum Learning

Spoonflower CEO Michael Jones

Jones will continue to run Spoonflower, which will retain its brand, and report to Shutterfly’s CEO.

Spoonflower is coming off a record year of growth as people flocked to the site for creative projects during the pandemic.

“The acquisition will enable Shutterfly to more broadly serve the fast-growing home decor marketplace by adding Spoonflower wallpaper, fabric, linens, bedding and other home decor soft goods to its product assortment and connecting Shutterfly’s 21 million active users to Spoonflower’s artists and design community,” Shutterfly said in explaining the reasoning for the deal.

Spponflower also has an office in Berlin.

“We are excited to welcome Spoonflower to the Shutterfly family of brands,” said Schneider “Millions of consumers use Spoonflower to make and upload their own designs on premium fabric, wallpaper and home decor, ignite their entrepreneurial spirit by launching small businesses or express their personal style by shopping the marketplace of more than one million designs. Driven by its passionate creative community and a visionary management team, Spoonflower has also experienced explosive growth over the last 18 months amid the thriving DIY consumer movement. It’s a highly complementary strategic fit for Shutterfly and a win/win for consumers, employees, and members of our creative community alike.”