PINEHURST – Two Moore County startup firms will merge to form an integrated team that will provide “supercharged marketing with a niche in behavioral science,” according Clicksuasion Labs, which retains the name of one of the two firms involved in the merger.

Novae Design Group and Clicksuasion Labs have entered a definitive merger agreement and will operate their consultancy that works on strategic marketing and behavioral science management, with a portfolio that includes clients like Microsoft, Harley-Davidson, Boeing, and Lendlease.

Financial terms were not disclosed.

“The integrated team will close the loop between consumer research and applied marketing,” said Dr. Michael Barbera, chief behavioral officer at Clicksuasion Labs in a statement. “We could not be more enthusiastic about this transaction.”

According to the company, there’s a science to managing influence, and business decisions are influenced by existing biases.  Their consulting services focus on this behavioral science that better positions companies to capitalize on market opportunities that rely on data and the lessons learned from the behavioral science research.

Together, they will open a new office location in Pinehurst.