RALEIGH – A broker for almost 30 years, Anthony Brown got tired of seeing realtors pay hundreds of dollars per month for suspect leads on sites like Zillow and Trulia.

That’s on top of fees to local boards for access to listings.

So this Raleigh entrepreneur decided to do something about it.

Enter Reignlist, a new national listing service that’s billed as a “one-stop shop for all things real estate” where realtors can post a professional profile, along with all of their listings, for free.

Consumers can also access the site and message agents directly, without divulging personal information.

“No one really wants to do that, but there is no alternative, until now,” Brown told WRAL TechWire. “With our search technology, consumers are in control for the first time.”

The platform took two years to build, with his son, Patrick Brown, the company’s chief operating officer, doing much of the work based out of Wilmington, North Carolina.

Brown says he believes it will “reinvent the real estate industry.”

Completely ‘transparent’

Currently, there are around 1.2 million agents in the US that belong to one of over 1,100 local associations or boards of realtors.

On average, Brown says, they pay their local board $50 a month, not including national dues, to enter their listings and share commissions with other realtors in their region.

Often, those listings are sold to sites like Zillow and Trulia, which republish them featuring other agents’ names.

“[That] results in lost leads and commissions, says Brown.

In contrast, Reignlist only features the listing agent’s name and office information; all leads and inquiries go through them.

“The agent and office will have total control over their listings; they will not be sold or shared with other platforms,” Brown says.

Another perk: realtors can earn a commission on any property in the state they are licensed, not just a specific zip code.

Presently, an agent can’t show and sell a property unless they pay dues to that local board.

Meanwhile, agents and professionals can get a service upgrade for an upgraded service.

“We just launched and a lot of people are already signed up and upgraded,” Brown says.

“We intend for reignlist.com to become the largest real estate platform in the world.”