RALEIGH – The next generation in TV broadcasting, including a sharper picture, higher quality sound, internet content and a more sophisticated emergency alert system, is now available across stations in the Triangle.
Capitol Broadcasting Company, also the parent of WRAL TechWire, launched the service known as NEXTGEN TV Tuesday on both
WRAL-TV and WRAZ (FOX 50).
Other stations in the Triangle also have embraced NEXTGEN TV, meaning the Raleigh TV market is among the first in the country to have all major networks supporting NEXTGEN TV broadcasts, according to the CBC announcement.
WUNC TV is awaiting regulatory approval to launch. In 2018, CBC and WUNC demonstrated NEXTGEN TV capabilities.
“[NEXTGEN TV] will let us cover our metro quite well for linear programming delivery, but leaves us with bandwidth to start developing other viewer experiences such as delivering Advanced Emergency Information, viewer specific content, and other opportunities via a Broadcaster App. It is, yet again, a great time to be in this industry,” said Pete Sockett, director of engineering and operations for Capitol Broadcasting Company.
- Q&A: What’s NEXTGEN TV?
The over-the-air broadcast technology is built in to some TV models from LG Electronics, Samsung and Sony.
Sockett noted that over time NEXTGEN TV viewers will receive:
- stunning 4K, high dynamic range video
- movie theater-quality sound
- added voice clarity with Voice +
- consistent volume across channels
- enhanced internet content on demand
- advanced emergency alerting functions to keep viewers better informed
“TV is the greatest wireless technology you forgot about. NEXTGEN TV is the next step in the evolution of free, over-the-air television with new benefits like mobile broadcasting, personalization for viewers, advancements in rich, interactive media plus a much-improved emergency alert system,” said Jimmy Goodmon, Capitol Broadcasting Company president and chief operating officer. “It’s next level.”
At the first commercial demonstration of the ATSC 3.0 technology in 2018, CBC, NBC and the National Association of Broadcasters showed how exceptionally crisp images can be blended with local broadcasts while adding local data and interactive, personalized features that make viewing about as personal as your own Facebook page.