Editor’s note: You’ve heard of “big tech_ – Amazon, Facebook, etc. But these nine firms – Alibaba, Alphabet, Amazon, Apple, Baidu, Facebook, Microsoft, Rakuten, Tencent – are the ones in position to own and dominate digital services and commerce, says Technology Business Research.

They are “webscale,” i.e. “defined as all the things happening at large cloud service firms, such as Google, Amazon, Netflix, Facebook and others, that enables them to achieve extreme levels of agility and scalability by applying new processes and architectures,” says Webopedia.

Here’s a look at how, including an infographic.

Chris Antlitz is Principal Analyst at TBRI.com. 

HAMPTON, N.H. – The Big Nine’s underlying goal is to provide a seamless, end-to-end digital experience to end users that will maximize webscales’ value capture in the digital era.

Webscales already own significant portions of long-haul transport, cloud data centers, SD-WAN and communications platforms globally, and TBR believes the next step will be for webscales to move into the mobile core and last mile of the network.

Technology Business Research graphic

Webscales need access to network data, which they will obtain through partnerships with telcos or outright ownership of the network.

The webscale companies (hyperscalers or internet content providers) covered in TBR’s Webscale ICT Market Landscape invest in ICT and related digital infrastructure to drive their core businesses, which can include, but are not limited to, advertising, cloud services, e-commerce, financial services and media. In some cases, webscale companies will also invest in and provide telecommunications services, such as broadband access, to accelerate their digital businesses.

This report focuses on the nine webscales (the Big Nine — Alibaba, Alphabet, Amazon, Apple, Baidu, Facebook, Microsoft, Rakuten, Tencent) that TBR believes will own the largest, most comprehensive end-to-end digital ecosystems in the digital era. Additionally, the report includes key findings, market size, customer adoption, operator positioning and strategies, geographic adoption, vendor positioning and strategies, and acquisition and alliance strategies and opportunities.

Learn more at TBRI.com.