RESEARCH TRIANGLE PARK – Amazon’s Prime Day set for next week will generate nearly $10 billion in sales with most of that being generated in the US, says a new forecast.
eMarketer says US revenues will come in at $6.17 billion.
Prime Day sales have climbed steadily:
- 2016: $1.5 billion
- 2017: $2.5 billion
- 2018: $4.1 billion
- 2019: $6.9 billion
But there is uncertainty due to the pandemic.
“While demand will be strong, the event will be more difficult to plan for than in previous years,” said Andrew Lipsman, eMarketer principal analyst at Insider Intelligence and author of our recent report “Amazon Prime Day 2020.”
“Since Prime Day’s 2015 debut, Amazon has expanded the scale and spectacle of the event in a mostly predictable fashion,” he said. “The generally incremental changes from year to year gave customers and sellers a better sense of what to expect, with Lightning Deals and heavily discounted Echos and Fire TVs taking center stage. Sellers developed a playbook for their promotions and advertising strategy and could plan their inventory accordingly.”
Yet the pandemic has introduced challenges due to supply chain and other issues.
