CARY — Epic Games has acquired the kidtech platform SuperAwesome to build a “wide range of kid-safe services.” The terms of the deal were not disclosed.
SuperAwesome’s Kids Web Services (KWS) platform is a parental consent management toolkit that makes it easier for developers to build experiences for users of all ages.
Among its products: AwesomeAds, which allows developers to offer kid-safe monetization inside their products.
The platform is used by more than 300 brands, including LEGO, NBC Universal, and Hasbro to power safe digital engagement for more than 500,000,000 kids every month, across thousands of apps, games and services.
“More kids interact online than ever before and now is the time to double down on their safety. SuperAwesome is the company developers want to work with to make better online content for kids,” said Epic’s founder and CEO Tim Sweeney. “We share the belief that digital experiences are better when you go the extra mile to respect privacy and we’re thrilled to invest in this future alongside the talented SuperAwesome team.”
Added SuperAwesome’s CEO Dylan Collins: “The internet was never designed for kids so we started SuperAwesome to make it as easy as possible to enable safe, privacy-driven digital experiences for children everywhere. Partnering with Epic Games gives us the opportunity to deliver that promise on a scale which simply wouldn’t have been possible on our own. We’re proud and excited to be working together to make the internet safer for kids,” commented
Founded in 1991, Epic Games is headquartered in Cary, North Carolina and has more than 40 offices worldwide.
It currently operates Fortnite, one of the world’s largest games with over 350 million accounts and 2.5 billion friend connections. Epic also develops Unreal Engine, which powers the world’s leading games and is also adopted across industries such as film and television, architecture, automotive, manufacturing, and simulation.
The company is now worth a whopping $17.3 billion after closing a $1.78 billion round of funding consisting of primary capital and secondary purchases from employee equity holders in August.