RALEIGH — The coronavirus pandemic and recent social unrest triggered by George Floyd’s killing is redefining how how businesses communicate to their teams, clients, and partners.

To help navigate this ever-changing environment, Raleigh-based content marketing firm Creative Allies is hosting a webinar called “Redefining Effective Communication In Our New Normal,” this Friday, August 14.

Its CEO and president Amie Thompson will be facilitating the discussion, with an all-star lineup of female business leaders.

They include:

  • Ann Marie Taepke, Social Media Expert, Chief Marketing Officer, Holderness Family Productions
  • Jackie Ferguson, Diversity & Inclusion Expert, Multi-Cultural Marketing, The Diversity Movement
  • Sharon Delaney McCloud, Crisis Communication Expert, VP, Professional Development at Walk West
  • Stephanie Caudle, PR & Digital Marketing Expert, CEO of Black Girl Group a platform to promote and staff Black female writers

Founded in 2009, Creative Allies is a a full-service multicultural marketing agency serving sports, business, and entertainment clients.

Thompson, who is African American and an investor in the company, has more than 15 years of experience in marketing and operations experience and has worked with global brands such as ESPN, NFL; entertainment brands such as KISS, Twenty One Pilots, and the Bob Marley estate; as well as a variety of local, North Carolina businesses.

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