RALEIGH — Raleigh officials have pulled the plug on sending a delegation to the South by Southwest Interactive Trade Show (SXSW) because of coronavirus fears.

They join the list of others like TikTok, Facebook and Intel deciding not to participate in the festival that is scheduled to take place in Austin from March 15-18.

“After careful consideration and consulting with Board leadership and senior staff, we’ve decided to cancel plans to participate at South by Southwest (SXSW) due to concerns related to COVID-19,” Michael Haley, Wake County Economic Development’s executive director said in a statement.

“The well-being of our employees and partners is our top priority. We would like to thank all of the partners involved for their support in this decision. We look forward to the opportunity to participate at South by Southwest again.”


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For the last seven years, the group has sent a delegation of about 20 economic development partners representing Raleigh and Wake County to the four-day summit that attracts business leaders and entrepreneurs from around the world.

More than 250 exhibitors attend year after year from across a slew of industries, ranging from startups to established leaders in their space, drawing crowds of thousands.

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