RALEIGH – Do you have a toddler who resists naps and bedtimes? Well, this could be the solution for you.
Enter Hush Buddy, a new patented sleep training system to go from “screaming to dreaming” in minutes launched by Raleigh entrepreneurs Scott Hanson, Edward Danyo and Jim Passe.
The three-part system includes a best-practice guide, a bedtime story – “Whisper, the Hush Buddy” – and a noise reactive night light that glows when the room is quiet.
“As the father of twins, I learned first-hand how challenging it can be to get toddlers to sleep,” said Hanson, creator of Hush Buddy. “It wasn’t until a nephew melted down at 3am during a family visit that I thought there must be a solution to this problem. As I looked into the solution further, I learned how vital a good night’s sleep is for their brain development. So I created a reactive nightlight that helps children sleep and promotes healthy nighttime behaviors.”
He says the system is unlike other night lights and sleep products because it taps into the right parts of a child’s imagination “without overstimulating them.”
“With the bedtime story, children attach a persona to the Hush Buddy device and learn to stay quiet to keep the device illuminated.”
The startup recently launched a Kickstarter campaign, raising close to $6,000 to help with its roll out. The Hush Buddy Sleep System is available with English and Spanish language bedtime stories and can be pre-ordered on the site.
Hush Buddy doesn’t make sounds or play music. Its amber-colored light encourages the body’s natural melatonin production, which helps sleep come quickly. It also reads the noise level in the room to create a baseline. This allows families who rely on white noise machines to continue to use them with Hush Buddy.
“When we gave out prototypes to families to see if we were on the right track, they didn’t want to give them back,” Hanson added. “We want all families with young children to experience restful nights so everyone can have more productive days.”