CHARLOTTE – LendingTree Inc. will integrate with finance and insurance platform RouteOne to connect car dealers and finance sources, the company announced Tuesday.

LendingTree, using RouteOne’s credit aggregation system, will offer customers financing offers for car dealers through North America.

LendingTree operates, the largest online lending marketplace in the U.S. and the new partnership will allow the company to improve its auto offerings.

“Equipped with financing in hand, LendingTree users can walk into the dealership and close their deal with speed and confidence, resulting in a positive consumer experience for lenders, dealers, and borrowers,” Neil Salvage, president of LendingTree, said in a statement.

LendingTree’s digital auto finance platform has been used by millions of car buyers to obtain financing offers, the company said in the press release.

RouteOne, based in Michigan, was formed by multiple financial services companies in 2002. The platform deals with the finance and insurance process of buying and selling automobiles.

LendingTree stock was trading at $318.70 per share on Tuesday morning, up $5.14.

This story is from the North Carolina Business News Wire, a service of UNC-Chapel Hill’s Hussman School of Journalism and Media.

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