DURHAM – Matt Williamson, the Triangle serial entrepreneur who helped build Bronto Software and later co-founded ecommerce tech firm Windsor Circle before selling it, is on the move again.

Michigan-based SalesPad is announcing Monday that Williamson is joining the enterprise resource planning as its chief revenue officer. And the move could ultimately mean more jobs in Durham where Williamson will remain based. Company expansion means he plans to be recruiting talent in the Triangle, he says.

Williamson is leaving his executive post with OSG/WhatCounts, which acquired Windsor Circle in 2018. He had stayed on board with OSG/WhatCounts which maintains a presence in Durham.

In an exclusive interview with WRAL TechWire, Williamson explains his reasons for making the move.

“SalesPad is gearing up for a major expansion and I’m excited about the passion I hear from the customer base for the company and its products,” he points out.

“In my role as Chief Revenue Officer I’ll be able to build upon the solid progress made to date and hopefully be able to help them accelerate based on years of experience growing early stage tech companies like Bronto and Windsor Circle.”

He is moving on even though he says he discussed a possible new executive role with OSG/WhatCounts.

Williamson has grown to know Mike Biwer, CEO of SalesPad, in recent years.

“Matt is a high-octane, dynamic leader with proven experience driving growth in technology environments,” Biwer said in announing Williamson’s addition. “Our employees, our customers, and our partners will quickly see what Matt is capable of — I am thrilled to have him as our new Chief Revenue Officer.”

Williamson led Windsor Circle through a huge pivot in direction before deciding to sell the company. Windosr Circle was a winner at Google’s startup Demo Day and raised $15 million in venture capital. Before launching that company, he served as vice president of sales at Bronto, which later was sol to NetSuite and is now part of Oracle.

SalesPad provides customers with technology and services to support inventory maintenance, customer relations, sales and shipping.