RALEIGHTeleHealth Services – one of the nation’s leading providers of audio/visual solutions to enhance the patient experience – has named Kevin Colores as general manager.

In the newly created position, Colores is expected to “drive continued growth” by delivering “information, entertainment and integration services through network-based TVs and mobile devices.”

The company also provides solutions for digital signage, wayfinding, and conference/huddle spaces and training centers.

TeleHealth Service’s general manager Kevin Colores.

“Kevin is a great addition to TeleHealth Services as we expand our strategic focus on AV solutions beyond patient rooms in hospitals and clinics,” Gary Kolbeck, CEO of Telerent Leasing Corporation (TLC), the parent company of TeleHealth Services, said in a statement. “He has extensive experience overseeing sales, operations and project management teams focused on identifying and solving customer issues as a trusted partner.”

Colores’ appointment comes at a crucial time for the company – and the healthcare industry as a whole.

Once reserved for specialist treatment, telehealth is quickly becoming more mainstream, breaking away from traditional healthcare delivery by using modern telecommunication systems including wireless methods

The end result: underserved populations, many in rural areas, are starting to get better quality, access and personalized care, argue industry insiders.

Already, there are 16 hospitals in North Carolina that employ TeleHealth integrated platforms – including Duke Raleigh, UNC Rex, Atrium Health and many in the UNC system.

Nationwide, TeleHealth said it has more than 2,500 healthcare clients and claimed to be “the first company to develop digital technology for hospital patient engagement and education.”

Its parent company, TLC, is a subsidiary of ITOCHU Corporation, a $52 billion Fortune Global 500 company based in Japan.

“This is a tremendous opportunity to work with an industry leader in providing technology solutions to hospitals across the nation,” said Colores. “I look forward to building on those relationships and working with our talented team of professionals and our customers to drive future growth.”

Study: Top 10 ways tech (mobile apps, telehealth, biotherapeutics, more) will impact healthcare