CHARLOTTE, N.C. & WASHINGTONFrontier Capital is jumping into the digital advocacy space.

The Charlotte-base growth equity firm focused exclusively on B2B software announced that it is investing in Phone2Action, an up-and-coming platform that connects citizens to lawmakers. The exact sum was not disclosed.

Phone2Action enables companies, non-profits, and associations “to engage their customers, members, and stakeholders in grassroots advocacy, connecting them over social, email, text, and phone to lawmakers about the issues that matter to them.”

According to Frontier, what differentiates the platform from others in the space is its design tailored for the mobile and smartphone experience.

The result: timely action to leverage mission-aligned messaging, which inspires lawmakers to act.

“Now more than ever, citizens and the organizations they belong to – and buy from – are looking for ways to make their voices heard,” said Jeb Ory, co-founder and CEO of Phone2Action, in a statement.

“We are incredibly proud of the business we have built at the intersection of technology and policy. Every day, tens of thousands of people use our software to engage on issues they care about. We believe partnering with Frontier Capital will help us accelerate our mission to become the connective tissue between constituents, their government, and the organizations they care about.”

Since 2013, Frontier reported that more than 15 million people have used the platform to reach lawmakers across the US and abroad, and constituents have engaged with policy-makers more than 50 million times.

Last year, constituents sent messages to 19,000 different officials. With more than 550 clients including Airbnb, Lyft, Ben & Jerry’s, the Alzheimer’s Impact Movement, Patagonia, and the Consumer Technology Association, the company helped “to transform the advocacy and public affairs field,” Frontier said.

Lindner along with Frontier Partner Michael Ramich and Vice President Matt Williams will join the Phone2Action board of directors. Frontier’s investment in Phone2Action comes from the firm’s $700 million Frontier Fund V, which closed in 2017.

Lightning Partners served as exclusive financial advisor to Phone2Action in connection with the transaction.

Charlotte’s Frontier Capital steps up SaaS investing with 5th deal in 10 months