CHARLOTTE – Tech services and marketing firm Red Ventures is expanding its footprint into online education.
The Charlotte-based firm recently acquired HigherEducation.com (H-E), a leading online education company providing marketing and enrollment services to post-secondary institutions.
It acquired the company from The Vistria Group, a Chicago-based private investment firm focused on middle-market companies in the healthcare, education, and financial services industries, for an undisclosed sum.
The deal adds to Red Ventures’ growing portfolio of digital businesses, including Bankrate, AllConnect.com and Reviews.com.
“Online education is a fast-growing industry with enormous scale and significant innovation,” Red Ventures CEO Ric Elias said in a statement.
“HigherEducation.com brings a unique mix of high-quality digital assets, well-established partnerships, and deep technical expertise, all of which fit perfectly into the Red Ventures model and provide the ideal entry point into the broader education sector.”
Founded in 2007, H-E owns a portfolio of websites that help over 150 primarily not-for-profit university partners expand their online education offerings and better reach prospective students across the country.
Added Patrick Gavin, CEO and founder of H-E: “Red Ventures is the ideal long-term home for HigherEducation.com as we continue to build the leading digital marketplace serving the education sector. I’m grateful to the Vistria team for helping us achieve this milestone. Their shared vision, commitment to our team and sector insight were instrumental in strengthening the foundation of the company.”
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