NEW YORK – What do you get when you put Blue Acorn, a digital commerce agency, together with a data-driven marketing solutions provider like iCiDIGITAL?

Blue Acorn iCi.

Yes, that’s right. The two companies have merged, resulting with a new name and a 400-person team of engineers, scientists, digital commerce expert, designers and strategists that will now be co-led by Greg Boone and Kevn Eichelberger.

The firm already has a strong presence in Raleigh, along with Charleston, New York, Toronto, Los Angeles, San Antonio and Shelton, CT.

Barely out of the gate, the new firm has already announced its first acquisition – Brandshop, a full-service direct-to-consumer commerce company.

On the merger, Greg Boone, Co-CEO of Blue Acorn iCi, said in a statement:.”We have partnered closely for several years, so we are excited to officially come together and create a new breed of company that is purpose-built to solve the unique challenges of brands seeking to win in a digital customer experience-first world. Our combination of data-driven commerce expertise with the industry’s best platform engineers in CX is rare.”

“Our approach allows us to deliver beautiful, iconic digital experiences, across any device and content medium,” added Kevin Eichelberger, Co-CEO of Blue Acorn iCi. “Everything we do is rooted in data and analytics, which means continual testing and optimization and the know-how to create personalized experiences at scale.”

Bundled together, Blue Acorn iCi carries now has more than a decade of experience utilizing data and analytics to build commerce experiences for brands such as Casper, Charter Communications, Gerber, Panera Bread, Ticketmaster and others.