DURHAM – The cofounders of Precision Fermentation, a startup focusing on providing real-time fermentation monitoring to brewers, have swapped roles.

Jared Resnick is now the chief executive officer rather than chief operations officer, and Daniel Kulenic has moved from CEO to COO.

A brew monitor from Precision Fermentation

The change was announced Wednesday. Both executives say the switch is designed to “better position the company to drive new sales and support an inflow of many new customers.”

Precision Fermentation offers what it calls the BrewMonitor System, which is designed to operate through Internet of Things device linked machines and offer online data.

The startup offers “a groundbreaking, real-time monitoring solution that dramatically enhances control over the fermentation process for producing brewed beverages and other fermented products,” the firm says at its LinkedIn profile.

“Precision Fermentation’s flagship product, the BrewMonitor System, helps ensure complete product consistency, increases manufacturing efficiency and enables greater business profitability. Together, the solution’s sensor-array device and web-based software suite continuously live-streams data from an active fermentation, offering complete fermentation process visibility and control that entirely replaces trial-and-error measurements and enables excellent product and business outcomes.”

About the change

“Daniel and I co-founded Precision Fermentation to help craft brewers leverage real-time fermentation monitoring to improve products, increase operational efficiency, and broaden their creative horizons,”Resnick said in the announcement.

“Since activating our first customers in 2018, interest in the BrewMonitor System has been overwhelming. We are expanding our operational infrastructure as quickly as possible to meet demand, as more brewers are becoming aware of the incredible value that continuous sampling and data-driven fermentation offers. I am proud of the work we’ve done to get to this point, and we are excited to get these capabilities into the hands of brewers throughout North America.”

Added Kulenic: “The adjustment in leadership roles is a very positive development for our team. From our initial deployments in breweries across the southeast, northeast, and northwest US, the positive reaction from the market has pointed to a need to refocus our organization on the challenges of scale, including manufacturing, development, support, sales, marketing, and human resources.

“Changing operational leadership can be difficult, but our team has worked so closely together from the start that we anticipate an extremely smooth transition. We are expanding our competencies as a company, and I look forward to providing world-class support for our new customers.”

The company has nine employees, according to its LinkedIn site.

Leadership bios

From the firm’s website:

  • “Jared leverages his 25 years of leadership, business development, and operations experience to guide all major business functions of Precision Fermentation. He has owned, operated, and grown a number of successful businesses in North Carolina, gathering extensive experience through consulting in technology, retail sales, business development, and business operations. Based on his wide range of expertise, he has taught business development classes at local business schools. In 2015, Jared became a partner in Mimetics, a new, Durham-based technology company, which focused on hidden patterns in complex time-series biological data. Precision Fermentation was created from the results of Mimetics’ research, science, and development. Jared received his degree from the University of North Carolina at Chapel Hill.”
  • “Daniel has over 20 years of experience in the retail side of the brewing industry, opening and operating multiple restaurant and taproom concepts and producing many industry events. Through these ventures, Daniel developed a passion for craft beer and the ardent people that produce it. When the opportunity arose to focus his expertise on working to help improve the industry he loves, he jumped in and hasn’t looked back. Daniel graduated from University of North Carolina at Chapel Hill, played soccer both at UNC and in Germany for Hamburg SV, and spends his spare time with his wife and two daughters.”