DURHAM – Tatiana Birgisson, the founder and former CEO of energy drink startup Mati, has a new job.
Birgisson recently joined McKinesey & Company as an associate for implementation.
She disclosed the new job in an update of her LinkedIn profile.
“Inspiring leader pushing the boundaries of what’s possible every day to deliver top line results and innovation while effectively balancing the cost investments,” says the latest LinkedIn update about Birgisson.
“Award-winning entrepreneur who thrives on solving complex challenges, is energized by growth and opportunities, and aggressively pursues results. Team player with grit who leads her team to achieve results by investing in her people, building a great culture, and setting a clear vision with milestones.”
Birgisson lists herself as an:
- Entrepreneur
- Innovator
- Problem solver
- Optimist
A year ago, Mati disclosed that Birgisson – one of the Triangle’s best-known and emerging entrepreneurs- is leaving and that a search has begun for a successor. The company noted that Birgisson is to move “toward pursuing new opportunities outside the company.”
The firm raised $5 million from investors in 2017 and embarked on a national expansion plan. Mati raised more than $8 million from launch.
Birgisson started Mati in her dorm room at Duke University just over seven years ago.
In an interview with The Triangle Business Journal, investor and board member Lauren Whitehurst said the move is connected to scaling up the size of the operation.
“There was just an understanding that we really needed to transition to someone who has a lot of experience,” Whitehurst told TBJ’s Lauren K. Ohnesorge . “The company, the business, the product is so good and [Birgisson] did a great job getting us started … Having someone seasoned in the role can get us there faster and with less risk.”
In November, Mati raised $2 million from 19 investors.
This was the startup’s first funder since the naming of a new CEO, Eric Masters, who replaced Birgisson.
