DURHAM — Klearly Analytics Inc., a Durham-based firm that turns data into prescriptive business decision insights, has raised $375,000 of a financing targeted at $600,000, according to a regulatory filing.

Klearly is an advanced analytics engine that identifies and prescribes the ideal combinations of marketing and sales interactions that are most influential in winning new business.

It says its technology answers questions such as:

  • Which sales and marketing activities are producing revenue and which aren’t?
  • “Who are the most critical prospects to engage with during the purchase journey?”
  • When are the best times to interact with your prospects?
  • What are the ideal combinations and sequences of activities to influence revenue?

The company is currently in closed beta testing but is seeking firms interested in early access by filling out a form on its web site.