RALEIGH — VitalSource Technologies LLC, an educational content provider based in Raleigh, has acquired the assets and data analytics platform of Acrobatiq Inc. for an undisclosed amount.

Acrobatiq provides a digital platform that allows students to complete coursework online and then sends personalized data about the progress and failings of each student to the professor.

The company was funded by Carnegie Mellon University and was used in its Open Learning Initiative, which provides data-driven online courses in causal and statistical reasoning, statistics, logic and proofs and economics.


VitalSource was founded in 1994 and provides affordable online textbooks and course materials for university students through relationships with universities, campus book stores and publishers such as Pearson, McGraw Hill and Cengage among others.

VitalSource President Pep Carrera said Acrobatiq’s analytical technology will help VitalSource improve student learning.

“By combining Acrobatiq’s cognitive and data science-based platform with VitalSource’s valued relationships with publishers and institutions, we have an opportunity to bring high impact learning to the market at an unprecedented scale,” he said in a statement.

After the acquisition, Acrobatiq will continue to be a standalone company under VitalSource and will continue to develop and improve its analytical learning software.

This story is from the North Carolina Business News Wire, a service of UNC-Chapel Hill’s School of Media and Journalism