RALEIGH – InMotionNow, a provider of creative workflow software management solutions, has added more capital, securing the backing of a New York-based private equity firm.

With the funding, the Raleigh-based startup said it would hire additional workers in:

  • Sales
  • Marketing
  • Development
  • Customer service

According to its LinkedIn site, InMotionNow currently has 83 employees with six current job openings.

InMotionNow logo


The amount of new funding was not disclosed in Tuesday’s announcement. However, the company’s announcement described the amount as a “significant growth investment.”

InMotionNow, which offers its soultions through Software as a Service (SaaS), did raise a Series A round of funding totalling $3 million in May 2016.

It later added another $600,000 in late 2017.

The latest investor is Level Equity.

“inMotionNow stood out to us in the rapidly growing marketing technology landscape based on its rapid, multi-year, capital efficient growth,” said Level Equity co-founder Ben Levin in the funding announcement.  “The company’s technology is specifically designed to support strategic marketing functions including collaboration and creative workflow, with a platform that is purpose-built for the unique needs of creative teams.”

InMotionNow works with creative departments that need “a way to produce those materials more efficiently and without sacrificing quality – the problem that the InMotionNow platform solves,” the company says.

“Level Equity has an enviable track record of picking winners in high growth markets,” said Ben Hartmere, CEO of InMotionNow. “To that end, our new partner gives us the capacity to accelerate our business trajectory and expand our capabilities for customers. We’ll be on the hunt for talent to join our team and help us do just that.”