Verizon, AT&T, Sprint and T-Mobile have pledged to stop providing information on U.S. phone owners’ locations to data brokers, stepping back from a business practice that has drawn criticism for endangering privacy.
The data has apparently allowed outside companies to pinpoint the location of wireless devices without their owners’ knowledge or consent. Verizon said that about 75 companies have been obtaining its customer data from two little-known California-based brokers that Verizon supplies directly — LocationSmart and Zumigo.
Verizon was the first major carrier to declare it would end sales of such data to brokers that then provide it to others. It did so in a June 15 letter to Sen. Ron Wyden, an Oregon Democrat who has been probing the phone location-tracking market. AT&T, T-Mobile and Sprint followed suit Tuesday after The Associated Press reported the Verizon move.
None of the carriers said they are getting out of the business of selling location data. The carriers together have more than 300 million U.S. subscribers.
Author hails decisions
Dan Goldstein is the president and owner of Page 1 Solutions, a full-service digital marketing agency and the author of “Win with Multi-Channel Digital Marketing,” hailed the news that first came from Verizon.
“Until now, almost all of the recent news about the sale of private data has been focused on Facebook and Cambridge Analytica. Verizon’s announcement highlights the fact that private user data is captured by multiple technology companies,” Goldstein said.
“Your smartphone tracks everywhere you go as well as everyone you call or text. Your browser tracks everything you do on your computer. Verizon is learning from Facebook’s mistakes by getting out in front of this issue. It begs the question, however, about what other private data they have been capturing and selling and also demonstrates that many other tech companies like Google, Amazon, Apple, as well as ISP providers like AT&T and Comcast among others may have sold private user data without consent. Consumers need to be aware of this and tech companies need to be transparent about what private user data they collect and what they do with it.”
Verizon Chief Privacy Officer Karen Zacharia said the company would be careful not to disrupt “beneficial services” such as fraud prevention and emergency roadside assistance. In an email to the AP, AT&T spokesman Jim Greer cited similar reasons for cutting off the intermediaries “as soon as practical.”
Last month, Wyden revealed abuses in the lucrative but loosely regulated field involving Securus Technologies, whose contract Verizon says was approved only for the location tracking of outside mobile phones called by prison inmates.
Verizon notified LocationSmart and Zumigo, both privately held, that it intends to “terminate their ability to access and use our customers’ location data as soon as possible,” Zacharia wrote.
Location data from Verizon and other carriers makes it possible to identify the whereabouts of nearly any phone in the U.S. within seconds. Popular commercial uses for the information include keeping tabs on packages, vehicles and employees; bank fraud prevention; and targeted marketing offers.
The cutoff won’t affect users’ ability to share locations directly with apps and other services. Rather, it deals with the practice of providing data to third parties with whom users have no direct contact.
Wyden wrote all four major U.S. wireless carriers on May 8 after learning about a web portal that let law officers track Americans’ locations without proper oversight. A former sheriff in Missouri has been accused of using Securus data for unauthorized surveillance of a judge, a sheriff and state highway patrol officers.
Third party players
Days later, a Carnegie Mellon University security researcher discovered a security flaw in LocationSmart’s website that could have allowed any reasonably sophisticated hacker to secretly track almost any phone in the U.S. or Canada.
Wyden asked the carriers to identify which third parties have been acquiring carrier location data and to provide details such as any third-party sharing of location data without customer consent. His office shared the companies’ responses with The AP.
None of the four carriers named any third parties, with two exceptions. One was Securus, which all four carriers have since cut off. The other was 3CInteractive, the reseller that supplied Securus.
“Verizon did the responsible thing and promptly announced it was cutting these companies off,” Wyden said in a statement, referring to the aggregators as “shady middle men.”
“The big concern was that this was probably the tip of the iceberg,” said Laura Moy, deputy director of the Georgetown Center on Privacy and Technology. She said Verizon’s move “indicates that it cannot actually police this process, that it doesn’t have the ability.” Nor can the other carriers, she said.
None of the four carriers responded to questions from the AP on whether they plan to sell location data directly instead of relying on the two California companies and, if so, how.
AT&T and T-Mobile, No. 2 and 3 in customers, said in letters to Wyden they only allow authorized third parties to access customer location data if the affected customers have given consent or if it is required by law — for instance, a court order. Verizon said the same.
Sprint said account holders must “generally be notified” if the data is to be used so they can decide whether they consent. T-Mobile has offered to buy Sprint for $26.5 billion.
The carriers left most of Wyden’s questions unanswered — such as how many of their customers had been affected by location sharing they never agreed to.
Gigi Sohn, a former top advisor at the Federal Communications Commission in the Obama administration, said Verizon has lately proven itself a “shining example” on privacy. “I think they understand that bad privacy practices are bad for business,” she said.
Moy said Verizon may have been motivated by a $1.4 million FCC fine for an earlier episode in which the company quietly tracked its wireless customers’ online travels with a “supercookie” for at least 22 months beginning in December 2012.
The company subsequently signed a consent order with the FCC promising to restrict that tracking to customers who affirmatively agreed to it.
The case also spurred FCC rules that would have required carriers to obtain consent for selling their customers’ wireless location data. But the GOP-led Congress quashed those rules last year.
Tracking aggregation market
Analysts say it’s difficult to gauge the size of the location-tracking aggregation market.
On its website, LocationSmart claims it is the No. 1 “location-as-a-service” provider with data from every top tier U.S. wireless carrier and more than 200 enterprise customers. Zumigo appears oriented to the financial sector, and lists Intel, Wells Fargo and Capital One among investors.
In a statement, LocationSmart said it respects user privacy, doesn’t provide access to location information without user consent and doesn’t warehouse data or track user location histories.
The CEO of Zumigo, Chirag Bakshi, said his 7-year-old company provides location data to less than a half dozen big banks and financial institutions for fraud prevention. He said Zumigo does not let its customers resell the location data — and hopes to renegotiate with the carriers.
Analyst Rich Mogull of Arizona-based Securosis said telecom providers track and sell location data as a matter of course. A wide range of other businesses such as Google also assiduously compile location datasets on consumers.
“We are all tracked, all the time, primarily for marketing purposes, by such a large number of companies I’m not sure I would even know where to start the math,” said Mogull.