DURHAM – Fathom, a startup focusing on development of wearable-enabled AI system to mitigate injury risk through personalized athletic training, will be going to Silicon Valley in hopes of impressing investors at Google’s annual Demo Day.

Fathom will represent The American Underground, which has produced two previous Google Demo winners:

  • Windsor Circle, which was recently acquired
  • And Mati Energy

Other AU representatives also secured funding from investors after participating in previous Demo Day events.

In all, Google for Entrepreneurs, which puts on Demo Day and is an AU partner, selected 11 startups for the sixth annual event, which is set for March 28.

Demo day participants have raised more than $250 million, according to Google.

The demo day also is part of Google’s efforts to promote startups from around the country and globe.

“Innovation is alive and well across the country and around the world, not just in Silicon Valley,” said Genna McKeel, Partnerships Manager at Google for Entrepreneurs. “By showcasing some of the best startups from across the Americas at Google Demo Day, we can help these great entrepreneurs connect with leading investors to grow and accelerate their businesses.”

To be selected, the firms had to be nominated by Google partners such as AU. They also were required to “ubmitted an application to provide deeper insights into their company, funding and key metrics to demonstrate traction.”


The other participants include:

Amp.it, Los Angeles, California, representing Astia: Software that allows media companies to measure effectiveness of their content with their target audience and use that data for future releases.

  • Bankjoy, Detroit, Michigan, representing Grand Circus: Provides modern mobile banking, online banking, and banking APIs to banks and credit unions.
  • Genivity, Chicago, Illinois, representing 1871: Platform that tracks and predicts family health risks to help financial advisors better serve their clients.
  • Increase, Buenos Aires, Argentina, representing AreaTres: Fintech company that empowers businesses and simplifies how they control their income.
  • Linked Senior, Washington, D.C., representing Aging2.0: Evidence-based therapeutic engagement platform for the older adult, and increase time spent in meaningful activities.
  • Obsess, New York City, New York, representing Techstars: Platform that enables brands and retailers to create augmented and virtual reality shopping experiences for mobile.
  • Rowbot, Minneapolis, Minnesota, representing COCO: New class of farm equipment – a small, self-driving machine for doing work and collecting data on large fields.
  • ShearShare, McKinney, Texas, representing Startup Grind: B2B marketplace that lets stylists rent space to work by the day in cities all over the world.
  • Skywatch, Waterloo, Ontario, representing Communitech: Aggregates free and commercial satellite data, providing anyone in the world with the API access they need to build world-changing applications.
  • Unima, Guadalajara, Jalisco, representing Centraal: Fast and low cost diagnostic and disease surveillance technology which allows people, even with no technical training, to diagnose a disease directly at the point of care, without using lab equipment, with results in 15 minutes and at $1 per test.

Eligibility criteria include:

  • Must be legally incorporated and headquartered in North America or South America.
  • Must have raised at least $100,000.
  • Must be seeking to actively raise $1M-$5M within 6 months of the event.
  • Must have demonstrated traction through funding raised, revenue, customer growth, etc.