CHARLOTTE – The North Carolina Technology Association (NCTA) is rebranding as NC Tech with a new logo, new colors, a new web site and a new mission statement. It plans several celebrations of its rebranding throughout the year.

The new logo, new colors and new vision at the 2018 “Outlook for Tech” event in Charlotte on Friday.

The event, focused on the 2018 State of Technology outlook report, also revealed NCTA’s new look and web site and mission.

Rachel Kennedy, NCTA marketing and communications consultant, said, “It’s our 25th year, so we thought this was a good time to relaunch and revamp.”

She added that the association’s new mission is “to foster growth and champion innovation in the NC tech sector while providing a voice for the tech community.”

NCTA President and CEO Brooks Raiford noted: “NC TECH more clearly says who we are, and our new branding aims to reflect a modern organization for modern times. In addition to a new logo and an update to what we call ourselves, we have revised our Mission and Vision statements, refined our areas of focus, and launched a new website designed to better serve you.”

NCTA has 650 member companies and organizations representing 200,000 employees. It’s membership is 73 percent small company, 19 percent medium company, and 8 percent large company-based.
Most, 63 percent, are headquartered in North Carolina. The largest number of members are based in the Triangle, followed by Charlotte, the Triad, and smaller segments in the East and West parts of the state.
Top industries are software, IT, business and IT consulting, Telecom, and data centers.