RALEIGH – Fast growth at Raleigh startup Pendo also means a continuing expansion of its executive team.

The fast-growing product experience software platform firm on Wednesday added tech industry veteran Bill Binch as its chief revenue officer. He’s the ninth executive hired by Pendo over the last year as the company quadrupled revenue and more than doubled its employee count to 165.

“Binch will oversee all revenue-bearing aspects of the business, including direct sales, customer success and professional services organizations,” Pendo said in the announcement.

“Bill has a proven playbook for taking a company like Pendo through its next several stages of growth,” said Pendo CEO and co-founder Todd Olson. “He’s a great addition to our leadership team and his appointment is an exciting way to start the year.”

The executive hire list

  • Chief Financial Officer (Jennifer Kaelin)
  • Chief Product Officer (Brian Crofts)
  • VP Customer Success (Dan Demas)
  • Chief Marketing Officer (Jake Sorofman)
  • VP People (Leslie Neitzel)
  • RVP Sales West (Cory Ayres)
  • RVP Sales East (Blake Guerrero)
  • VP Sales Engineering (Brian Mes)
  • Chief Revenue Officer (Bill Binch)

Binch most recently led an Asia Pacific team for marketing automation firm Marketo while based in Sydney, Australia. He’s an Arizona State graduate and has worked at Oracle, PeopleSoft as well as BEA Systems.

“Pendo is poised to become a dominant player in a very big market,” Binch said. “I see close parallels to the early days of Marketo and similar patterns to be applied. Rarely have I encountered a company with this much potential and shared passion by employees, customers and community alike. I’m excited to help lead Pendo through the next stages of revenue growth.”