RALEIGH – WedPics, the wedding photo and video sharing app that has landed millions of users, has been sold.
California-based Mixbook is the buyer, aiming to combine its online design tools for printing photos and products with the WedPics app technology.
Financial terms weren’t disclosed.
WedPics cofounders Justin Miller and Idan Koren along with Mixbook announced the sale early Wednesday.
WedPics describes itself as “the #1 Photo & Video Sharing App for Weddings!”
“As the WedPics platform continued to evolve, the demand from our brides for printing has been incredible. We searched for opportunities to expand out our core technical and print offerings and Mixbook’s solutions were the perfect fit,” Miller, the CEO at WedPics, said. “We’re thrilled to be joining forces to bring our brides and their guests the best in photo sharing and printing.”
Miller tells WRAL TechWire he will be staying on in an advisory role to oversee the transition.
Of WedPics’ 15 employees, “some will be staying in place” as the company merge, he added. Several other workers have decided to move on and join other companies. Miller noted.
WedPics launched in 2012 and raised more than $10 million from investors.
Mixbook gains access to a WedPics customer base that includes more than 1 million registered brides and more than 7 million users.
“As a brand focused on design and customization, brides are one of our biggest audiences,” said Andrew Laffoon, CEO of Mixbook, in the announcement. “Our customers come to us to help them create something beautiful that reflects the unique character of their wedding and their relationships. Over the past 5 years, the WedPics team has become the clear leader in wedding photo sharing. We are excited to add WedPics to the family of Mixbook products and add more value to our brides by helping them to document their big day – from collecting guests’ photos to making gorgeous printed products.”
