Julie Lellis, Elon University professor and co-author of “The Zombie Business Cure,” brought the members of the Internet Summit audience in Raleigh to their feet for a unique close to her address on Wednesday: A pledge against the undead.

As Allan Maurer reports:

Lellis concluded by having her audience stand and recite the “Pledge Against the Undead.”

It goes:

“I pledge to my fellow human communicators

Of the superior organizations for which we stand,

To develop and strengthen my core,

To always pause and breathe,

To be mindful and stretch myself,

Perhaps riding a unicycle,

Alongside a workout buddy

With whom I share values,

So we are healthy together with no

Zombies in sight, not even on airplanes,

With a happy audience and increased profit for all.”