Editor’s note: Oracle continues to expand its offerings for Internet of Things services as Technology Business Research Analyst John Spooner explains in the second of a two-part report. Part one focuses on Oracle’s overall IoT strategy.

HAMPTON, N.H – Oracle IoT Cloud focuses on offering easy integration with Oracle’s Business Intelligence Mobile Cloud and can be offered as both a SaaS application and a PaaS offering. Interestingly, Oracle did not highlight Amazon Web Services, Microsoft (Nasdaq: MSFT) or Google as partners, indicating the company prefers to keep data inside its own cloud.

Oracle also announced, through the combination of Oracle IoT Cloud and its enterprise applications, the creation of new industry-focused solutions, such as digital field service, smart connected factories and digital fleet management. Oracle’s examples of areas where the company is currently seeing the most demand through its customer base include:

Digital Field Service: Showcases intelligent remote monitoring, failure prediction, over-the-air repair and dynamic technician dispatch. The solution features IoT Asset Monitoring Cloud, CX Service Cloud, CX Engagement Cloud and CX Field Service Cloud, plus the use of AR for guided equipment repair.

Smart Connected Factory: Demonstrates how incident detection, root cause analysis and smart resolution are performed within minutes in a connected factory. The solution features IoT Production Monitoring Cloud, SCM Cloud and ERP Cloud, and the use of VR to navigate the manufacturing floor. It can also be used for remote worker training.

Digital Fleet Management: Showcases real-time shipment tracking, risk management and logistics synchronization. The solution features IoT Fleet Management Cloud and Oracle Logistics Cloud. Powering the company’s cloud offerings, and the enterprise applications, is the new Oracle IoT Cloud Applications.

The first round of these applications includes asset monitoring, connected workforce, fleet monitoring and production monitoring. Again, Oracle is focused on where it observes the most IoT activity when developing these applications.

Oracle also introduced a number of capabilities to Oracle IoT Cloud:

Digital Twin for Supply Chain Management: For creating a digital representation of a physical asset to deliver enhanced analytics

Digital Thread for Supply Chain Management: A way to connect business process frameworks and create a “system of systems” to join traditionally siloed elements in real time through a digital supply chain

Artificial Intelligence and Machine Learning: These technologies are holistically integrated across Oracle’s IoT solution portfolio to assist digital twin and digital thread and produce overall insight from data.

These features show that Oracle has the capability to shepherd its customers though the more common vertical use cases at this time. TBR would not be surprised if Oracle were to release new industry-focused solutions and applications at a regular half-year cadence as it monitors the market and listens to its customers’ requests.

Oracle’s partner roster

While remaining quiet on the public cloud partner front, Oracle showed off its vast IoT device partner ecosystem with a robust set of important partners in the space, including Intel (Nasdaq: INTC)/Wind River (Nasdaq: WIND), OSIsoft, Bosch, Cisco (Nasdaq: CSCO) and many others. Its partner ecosystem will allow the company to more easily access target industries it may not have a lot of weight in, and will accelerate application and deployments in industries it does.

Oracle highlighted its partnership with Mitsubishi, which is also a customer of Oracle. Mitsubishi worked with Oracle to pilot an implementation of IoT into its manufacturing operation. The two companies will take the experience gained from that pilot and go to market together on duplicating the successes for other customer targets. TBR believes the pilot-with-partners strategy is a strong way to work out an IoT solution and application set and a method Oracle will repeat to build solutions for varied industries.

Oracle’s partnership with Mitsubishi, as well as with Fujitsu, will also give the company an advantage in Japan, which has a very distinct corporate culture. Other Western companies, without a close working relationship with an intermediary such as Fujitsu or Mitsubishi, may have trouble gaining audience with customers in Japan. Conclusion: Oracle remains important in the IoT space

TBR believes Oracle is a fast-following company, taking the best ideas on the market and distilling them into efficient solutions for its customers. While some other innovators might have claimed mindshare, this will not hurt Oracle’s IoT efforts. Oracle has a sea of existing customers that will undoubtedly leverage Oracle’s functional IoT solution, and Oracle’s efforts to meet existing customer needs could drive business through word of mouth.