Back in January, PRSONAS CEO David Rose told us his plan for 2017 was to focus on product development and fundraising. And he’s so far living up to that commitment.

In late May, the Durham hologram startup garnered national exposure when Rose pitched at the exclusive Silicon Valley Open Doors conference and won. Two weeks later, he represented Durham at Google Demo Day. And soon after, Rose spent a week camping in California with Silicon Valley’s Founders Fund and 25 fellow founders from leading augmented reality companies.

At the front of his mind all summer was an offer made by AOL co-founder and Revolution investor Steve Case to the startups participating in the Google Demo Day competition. If they closed $1 million in funding within 100 days, he’d add $100,000 to the pot.

Rose was already in the process of fundraising and hustled to close the round. Sliding in just before the deadline, a $100,000 check from Case was signed this week. This brings the company’s latest round to $1.1 million, including investors spanning the U.S., namely Fox Ventures in Illinois, New York’s Pilot Mountain Ventures and the State of North Carolina’s own Venture Capital Multiplier Fund.

Along with the new funding announcement is an upcoming product roll out to further integrate PRSONAS’ software with virtual reality and augmented reality. It will debut at the TechCrunch Disrupt conference in San Francisco next week, officially rolling out later this month.

The timeline below chronicles PRSONAS’ history since its beginnings in 2013. Flip through to read more about the company’s most noteworthy milestones to date.