Smartphone sales will continue to grow over the next five years but at a very much slower rate than in recent years, according to research firm IDC. Android, meanwhile, will continue its dominance. But the big news is the continuing forecast of growth in large premium phones known as phablets.
“The high-end spectrum of the smartphone market shows no signs of slowing down as we expect the average selling price of a smartphone to increase over 7% in 2017,” said Anthony Scarsella, research manager with IDC’s Worldwide Quarterly Mobile Phone Tracker.
“Premium phablet offerings from a variety of vendors look to be the main driving force behind the growth of devices with screens 5.5 inches and larger, which are set to grow over 34% in 2017 across all operating systems.”
Growth is expected despite increases in prices.
“The average selling price of these devices is also expected to increase 9.0% as we await the arrival of ultra-premium devices such as the iPhone 8, Note 8, V30, Essential Phone, and the second-generation Pixel,” Scarsella said.
“The large screen phenomenon shows no signs of slowing down as phablets will make up 40% of the smartphone market by the end of 2017. By 2021, phablets will control slightly over 51% of the market proving that bigger is most often better to most consumers.”