If there’s one thing we’ve realized from a year of planning SalesJam events, it’s that sales is entwined in pretty much every job function.

We had that in mind as we selected speakers for our fourth iteration of the half-day sales training event, coming next Friday to the Durham Bulls Athletic Park. Among lighting talks covering the sales pipeline and a trio of sales workshops, we’ve got a handful of speakers exploring the connections between marketing, customer success and sales. We hope the event inspires attendees to think more holistically the role of sales in their organization.

To get an idea of the caliber of speakers at the event, we’ve got a quick rundown of the lineup. Tickets are still available, so please join us.

MORNING KEYNOTE: Todd Barr, Sr. Director of Digital Demand Generation at Red Hat

Todd is a mainstay of the Triangle startup community, serving as vice president of marketing at Bandwidth before he headed up sales and marketing at Ansible. When the Durham startup was acquired by Red Hat in 2015, Todd became general manager. He now heads up digital demand generation for Red Hat, overseeing the $3 billion open source software company’s digital marketing efforts globally.

LUNCH KEYNOTE: Brad Brinegar, CEO of McKinney

Over 15 years at the global branding agency based in downtown Durham, Brad has worked with global brands like Coca-Cola, Audi, ESPN and NASDAQ. He also led a management buy back in 2008, turning McKinney back into an entrepreneurial venture until it was sold again in 2012 to Cheil Worldwide. McKinney has played a leading role in branding and marketing major organizations to ultimately boost their sales.

Read much more about the event and other speakers at:

Meet the Speakers for SalesJam 4.0