The constant flow of new brands and brews into the craft beer industry has built a cult following of beer lovers. It has also created a competitive environment for breweries, distributors and beer sellers.

And where there is growth and competition, technology and service companies typically follow, offering cheaper, faster and more efficient ways of doing business. That’s the idea behind BruVue, an IoT startup with beer inventory and sales tracking capability, just named NC RIoT Championship Belt winner and NC IDEA grantee.

BruVue was inspired by the industry experience of co-founder Mike Mitchell, a beer distributor.

At the end of closing shifts, distributors measure kegged beer inventory for bar owners. They do this by lifting up heavy kegs, one by one, and shaking them to guess how much beer is left. Not only is this process practically begging for inaccuracies, but it’s also time consuming. And it still doesn’t provide the necessary data distributors need to assess the popularity of their products versus those of their competitors.

There’s much more to the story. Read it at:

No Beer Goes to Waste With This North Carolina Startup’s Device