Editor’s note: Veteran entrepreneur, blogger and author Joe Procopio shares his experiences from South by Southwest were he talked about the future of automated journalism and the impact the company for which he works, Automated Insights, continues to have. It’s his “mission.”
DURHAM, N.C. – Last week, I spoke on The Future of Automated Journalism at SXSW, on a panel that included folks from the Washington Post, the New York Times, and Norwegian News Agency NTB. The panel was amazing, and I’ll be following up from the inbound avalanche for at least another week.
I’ve been to SXSW several times. In fact, just last year I spoke there about the future of sports. I was there for four days, I went to a ton of sessions. I went to bunch of parties, I even went to a handful of VIP events. It was fun, but it was kind of empty.
So this year I approached SXSW a little differently, because this year, I’m on a mission. Actually it’s several missions, but it all rolls up into one greater mission: Democratize the way we communicate to an audience.
The mission started with a number of meetings I had set up around the panel before I had even left for Austin. My flight arrived an hour and a half late, so I was already a half-hour late for my first meeting. But that person was forgiving and that meeting and the rest of the meetings were excellent.
I’m no longer talking about how automated content isn’t a threat to news, I’m talking about how automated content can expand, fortify, and even save news. Newsrooms and journalists and broadcast media outlets are finally coming to an understanding about automated content. They’re no longer seeing it as a threat, but as a tool. Now, they just want to get started, even if they’re not 100% sure how.
That’s where I come in.
And then there was the panel.
There’s more. Read the full post at:
http://joeprocopio.com/48-hours-at-sxsw.asp
[VIDEO: Watrch this primer from Automated Insights about how its technology works at https://www.youtube.com/watch?v=7o9VCoCWH-M ]
