ServusConnect, a startup developing technology to serve as a “digital hub” for the apartment industry, has raised $350,000 in seed funding from Cary-based Cofounders Capital.

The funding was announced early Monday.

It’s the 13th investment made by Cofounders, which is led by serial entrepreneur and investor Dave Gardner. The firm has now invested more than $4 million.

ServusConnect, which as the emerging companies featured at the CED Venture Conference last year, plans to use the funds for customer acquisition and further development of its B2B platform.

“The ServusConnect team has identified an exciting opportunity in commercial property management, specifically multifamily housing,” Gardner said in the announcement. “Based on size of the market and lack of technology, the potential for growth is considerable.”

In a profile for WRAL TechWire last year, Servus CEO Jamie Wohlschlegel explained the company’s mission:

“Servus is a cloud-based mobile and web platform designed to speed up Resident Service Requests and mobilize maintenance technicians and service vendors.

“Tired of chasing down down vendors by phone/text/email/voicemail to make service request or get status updates?

“Are you using a massive amount of paper, toner or ink printing out orders that just get thrown away a short time later?

“Are your Residents/Tenants frustrated with how long repairs are taking and not being notified when work has been scheduled or completed?

“Servus can help.”

Customer feedback

In the funding announcement, Servus cited feedback from a customer: Michael Kendall, Special Projects Director of Richmond, VA-based General Services Corporation, which owns and manages more than 17,000 apartment units:

“ServusConnect gives us better visibility into maintenance operations than our current software, and more importantly, gives us near real-time feedback on how our residents feel about their maintenance experiences on our properties.”