Raleigh startup Mohu, which is best known for selling a variety of high-definition TV antennas, is rolling out a new app to help consumers decide whether to “cut the cord” on satellite and cable TV.

The app provides options for content, such as streaming services, as a means to reduce entertainment costs, based on information provided by consumers using the app.

More than 50 percent of consumers in a survey earlier this year told Mohu they have or considered “cutting the cord.”

Mohu launched the “Untangle TV” app on Tuesday.

“Cord cutting should be easy, and our mission has always focused on giving consumers choice, simplicity and the best entertainment experience possible,” said Mark Buff, founder and CEO of Mohu. “However, in the current cord cutting landscape, we know consumers have dozens of products and services to choose from, which can be overwhelming to evaluate all options available. To alleviate the burden of choice and simplify the cord cutting selection process, we created Untangle.TV to be the ultimate cord cutting shopping wizard. The tool objectively guides and supports consumers throughout their cord cutting journey.”

Find the app at: http://untangle.tv/

Mohu touts itself as the “Cordcutting Company” and says it is focused on helping people find entertainment at lower prices through over-the-air (OTA) and over-the-top (OTT) devices as alternatives to cable and satellite.

Questions in the app

​Here are questions asked in the app:

  • How tech savvy are you? By identifying a user’s technology comfort level, the application understands the user’s need to simplify the installation and day-to-day operational use of the devices and services it suggests.
  • What do you watch? This allows Untangle.TV to understand the specific viewing preferences of each user. For example, if a user selects a channel like ESPN or a show like Game of Thrones, Untangle.TV could recommend various services, like Sling TV Orange or HBO NOW.
  • How much do you currently spend on pay-TV? Are you budget-conscious? Cost is a big draw for consumers looking to cut the cord, and Untangle.TV helps budget-conscious consumers determine the most cost-effective combination of services and devices to best suit their needs. Not only does Untangle.TV calculate a user’s estimated monthly savings relative to their current pay-TV bill, it also provides a cost analysis of the products and services it suggests in order to inform the user of how they can further control their viewing budget. For example, upon reviewing the final Untangle.TV cost analysis, a user can decide if they want to remove a particular show or channel to lower the price of their suggested package.

Source: Mohu