A majority of Americans say they get their news via social media, and Facebook remains the most popular platform with 79 percent of American audults online using it, Pew Research Center reports in its 2016 Social Media Update.
Pew says half the public turned to social media to learn about the 2016 election.
More than half of online American audults -56 percent- use more than one of the five social media platforms Pew measures. Facebook is usually the starting platform for most users.
Among those who only use one social media platform, 88 percent indicate that Facebook is the one site that they use. The vast majority of those who use other social media sites also use Facebook. For instance, 93 percent of Twitter users also use Facebook – as do 95 percent of Instagram users and 92 percent of Pinterest users.
Facebook, Pew says, has double the 24 percent using Twitter or Pinterest (31 percent) or Instagram (32 percent) or Linkedin (29 percent).
Facebook is also visited more often than other social media sites. Nearly three quarters (76 percent) say they visit daily and 55 percent visit several times a day.
Pew attributes Facebook’s continuing rise to a growing number of older adults using the site. It’s 79 percent of online adults represent 68 percent of all Americans.
Twitter popular with highly educated
About a quarter of the people Pew surveyed use Twitter, a number that has been stable since 2015. That may be one reason potential buyers have shied away from the mini-blogging service.
If you’re a heavy Twitter user, thought this may please you. Twitter is also somewhat more popular among the highly educated: 29% of internet users with college degrees use Twitter, compared with 20% of those with high school degrees or less.
The share of online adults using LinkedIn has remained stable over the past year, Pew says.
College grads, high income earners like LinkedIn
Pew notes, LinkedIn has long been especially popular with college graduates and high income earners, and this trend continues to hold true. Half (50%) of online adults with college degrees are on LinkedIn, compared with 27 percent of those who have attended but not graduated from college and just 12 percent of those with high school degrees or less.
Similarly, 45 percent of online adults with an annual household income of $75,000 or more use LinkedIn, compared with just 21% of those living in households with an annual income of less than $30,000. And 35 percentof online adults who are employed use LinkedIn, compared with 17 percent of those who are not employed for pay.
Pew adds that Instagram and Twitter occupy the middle tier of social media sites in terms of the share of users who log in daily. Roughly half (51 percent) of Instagram users access the platform on a daily basis, with 35 percent saying they do so several times a day. And 42 percent of Twitter users indicate that they are daily visitors, with 23 percent saying they visit more than once a day.
A slightly larger share of Americans use Pinterest and LinkedIn than use Twitter, but users of these sites are less likely than Twitter users to check in every day: 25% of Pinterest users and 18% of LinkedIn users are daily visitors.