Raleigh-based , which helps mobile app publishers use location data to generate more advertising revenue and build better products has has wired in more than $1.2 million in an equity offering, according to a regulatory filing.
Eight investors contributed to the company’s raise of $1,262,574 in equity in an offering of $1.511, 575 offered, according to a filingwith the US Securities and Exchange Commission.
The company says its location-based audiences, derived from both lat/long and Bluetooth beacons, create accurate and valuable segments that increase advertising performance 175-477%.
“We process over 1 million beacon events per day, resulting in the world’s largest source of 1st party beacon location data. Customers include Sinclair Broadcast Group, Photofy, The Weather Company, Frankly, Graham Media, Meredith Broadcasting, Capitol Broadcasting, DoApp, and Baron Weather, the company claims.
According to its web site, targeted audience data increases mobile CPMs by 75 to 150 percent while boosting engagement from 200 to 500 percent.
Michael Jones, know to Triangle tech observers for his roles that included executive positions at eBay, RetailMeNot, and ChannelAdvisor,, who is also a contributor to Forbes, joined the firm as an advisor late this month.
Raleigh-based Reveal Mobile, which helps mobile app publishers use location data to generate more advertising revenue and build better products has has wired in more than $1.2 million in an equity offering, according to a regulatory filing.
Eight investors contributed to the company’s raise of $1,262,574 in equity in an offering of $1.511, 575 offered, according to a filing with the US Securities and Exchange Commission.
The company says its location-based audiences, derived from both lat/long and Bluetooth beacons, create accurate and valuable segments that increase advertising performance 175-477 percent.
“We process over 1 million beacon events per day, resulting in the world’s largest source of 1st party beacon location data. Customers include Sinclair Broadcast Group, Photofy, The Weather Company, Frankly, Graham Media, Meredith Broadcasting, Capitol Broadcasting, DoApp, and Baron Weather, the company claims.
According to its web site, targeted audience data increases mobile CPMs by 75 to 150 percent while boosting engagement from 200 to 500 percent.
Michael Jones, know to Triangle tech observers for his roles that included executive positions at eBay, RetailMeNot, and ChannelAdvisor,, who is also a contributor to Forbes, joined the firm as an advisor late this month.
The company previously raised more than $5 million in equity and $500,000 in debt, according to SEC filings.
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