CED Tech Venture profile: Malartu Funds, ‘where business intelligence meets venture capital’

Raleigh startup Malartu Funds is bringing crowdfunding to investors, creating syndicates for deals in startups. It’s among the presenting companies at CED Tech Venture this week.

“Malartu offers investors access to investments they didn’t have access to before. In many cases, accredited individuals are interested in getting involved with private offerings but lack the connections and time to get started,” says CEO Jon Spinney. “Our fund structure is well suited for the marketplace, allowing investors to syndicate, instantly diversify, and investment smaller amounts than otherwise available.

“That allows potential investors unfamiliar with the process of private investing to get involved in private offerings.”

This profile is the latest in a series published by WRAL TechWire in partnership with the CED featuring Tech Venture presenters.

The Q&A:

What is the focus of your business?

Malartu is where business intelligence meets venture capital. We focus on assisting startups in tracking and analyzing their performance data, and using that data to access capital. We empower investors like angels, VC’s, universities, and accelerators to create syndicates through the platform to invest in their favorite startups. All on one platform.

What is the top pain point/business application you are seeking to address?

For companies, raising capital can be a long, complicated process. Using your best asset, your traction, to approach investors is crucial to success. Malartu provides a platform for founders to manage their traction, create reports for their team, prospective investors, and advisors, and raise money.

For investors, performing diligence pre-investment and monitoring a startups health post-investment create unique challenges. Malartu provides a one-stop solution to manage company discovery, due diligence, investment, and portfolio tracking. It’s like having an automated data analyst to help you with your investments.

What makes it unique?

Joining business intelligence with venture capital is the next evolution in private investing. Providing not only a platform, but the underlying support and data necessary to make better decisions and investments creates a more productive environment for companies and investors alike.

Why should investors be interested in your firm?

Malartu is the only platform on the market to provide not only capital, but the communication and data analysis to support a startup as they grow.

Our network of syndicate partners is developed to provide capital support, expertise, and analysis to companies on the Malartu platform. Malartu is a community, and that community is built by providing the right resources, to the right people, at the right time.

Business facts: