Cary-based PURillume says its LED lighting solutions offer “unparalleled brightness and color fidelity” for the hospitality market. The company will be presenting at CED Tech Venturenext week.

This profile is provided as part of a partnership between the CED and WRAL TechWire.

The Q&A:

  • What is the focus of your business?

PURillume creates a superior lighting environment with unparalleled brightness and color fidelity that can be customized to individual preferences, activities, or moods with the touch of a finger.

  • What is the top pain point/business application you are seeking to address?

The hospitality market has yet to address the in-room lighting problem that exists. A majority of hotel rooms have dim, poor quality lighting which has been well documented by customer complaints. 

This lighting solution not only resolves that issue, but provides an exceptional in-room guest experience by providing the ability to customize their environment through the light delivered by the lamps.

  • What makes it unique?

By integrating the LEDs into the luminaire, it releases you from the constraints of the form factor of the light bulb and allows you to do much more.

  • Why should investors be interested in your firm?

The Orchid LED Lighting solution by PURillume solves a well-known problem in hospitality and the market potential for such a solution is tremendous. By providing the ability for a hotel to differentiate from another will allow it to gain market share and repeat customers through an innovative lighting experience.

Business facts:

  • Website –
  • Email address for inquiries –
  • Physical address –      10030 Green Level Church Rd, .Suite 802-1273; Cary, NC  27519
  • CEO –  Neeraj Lal
  • Watch a product video at: