IBM is number one in hybrid cloud environments, according to Technology Business Research Inc. (TBR). Hybrid cloud is an environment in which a single organization uses a mix of private and public cloud services.

In TBR’s semiannual Cloud Customer Research survey of more than 1,800 enterprise respondents, IBM was identified as the global leader in hybrid environment adoption thanks to its large enterprise customer base, brand reputation and expertise in hybrid integration and IT transformation.

“Hybrid integration is the next stage in cloud adoption and will be the end state for many enterprise IT environments,” said Kelsey Mason, Cloud Analyst at TBR. “Enterprise hybrid adoption now matches that of public adoption a year ago, signaling a new wave of maturity in customers’ cloud strategies.”

IBM leads in overall vendor adoption for hybrid cloud and in select hybrid cloud segments due to its expansive portfolio, as well as its services arm that assists customers in aligning, integrating and deploying IT resources in the cloud to meet their ongoing needs.

Other report findings name IBM as the number one hybrid cloud vendor in:

  • Business intelligence and analytics, naming Watson on IBM Cloud and SPSS and Cognos on-premises as popular offerings
  • Enterprise marketing for its IBM Customer Experience Cloud, which uses analytics capabilities and Watson to provide customers with actionable insights that they can leverage to optimize their digital marketing campaigns and improve targeting
  • Enterprise e-commerce for its IBM Commerce on Cloud offering, which was recently expanded to include Watson capabilities
  • For more information about cloud offerings from IBM, visit