Will Sendall, a former executive at Bronto and Red Hat, is the new chief financial officer at fast-growing Zift Solutions.

The hire is part of Zift’s continuing growth strategy, says its CEO.

Zift, which raised $14 million in venture capital last September, is on a fast-track growth path.

The company has acquired two rivals in the past 18 months and in 2015 increased revenues by 74 percent.

Sendall leaves Bronto and NetSuite, which acquired Bronto for $200 million last year.

“We are excited to welcome Will to Zift’s executive leadership team and know that his proven expertise, particularly with high growth technology businesses, will serve Zift well as we continue to expand,” said Ken Romley, CEO of Zift, in the announcement.

Sendall also worked for five years in various finance roles at Red Hat.

“I look forward to joining Zift’s executive team and playing an instrumental role in the company’s fast yet measured forward trajectory,” Sendall said.

Zift focuses on channel marketing and management automation and solutions.

What is CMA?

“Channel Marketing Automation allows companies that sell through indirect channels (resellers, dealers, distributors) to extend their marketing to help their channel partners be better marketers a drive more sales,” according to Romley.

“With CMA suppliers can easily syndicate website content to their partners’ sites, syndicate social media posts via their channel partners’ accounts, provide email marketing campaigns the partners can use to nurture prospects and customers and ultimately distribute leads directly to their channel partners to follow up with and ultimately close faster.”