Editor’s note: Startup can be exhausting. It can seem like a grind. And in some ways it is. It’s mentally and even physically demanding. But it isn’t a treadmill, and this is where entrepreneurs should avoid making the mistake of slipping on blinders and tuning everything else out, writes veteran Triangle entrepreneur, author and blogger Joe Procopio.
DURHAM, N.C. – Startup can be exhausting. It can seem like a grind. And in some ways it is. It’s mentally and even physically demanding. But it isn’t a treadmill, and this is where entrepreneurs should avoid making the mistake of slipping on blinders and tuning everything else out.
I see this a lot. I see founders and startup management teams get so locked into their growth hacking and two-week-sprints and launch dates that they fall into dark mode, ignoring everything and everyone in their path.
This is especially true with technical startups, mostly because dark mode is standard operating procedure for technical teams. In fact, most technical companies hire project managers, whose main job, if they’re any good, is to keep everyone, including customers and company management, away from the developers.
So naturally, when a startup is so small and tightly linked, everyone starts to follow the devs down into dark mode. It’s not quite stealth mode, it’s more about isolation than secrecy, and when they get there everything outside of the next release just stops.
Read the full post at:
http://joeprocopio.com/beware-startup-dark-mode.asp
