It’s a deal of kindred spirits, one might say.
Next Glass, a Wilmington startup focusing on adult beverages, has merged with Los Angeles startup Untappd. While Next Glass focuses on software to predict whether a consumer will like a particular wine or beer, Untapped has developed a mobile app that allows people to share drinking experiences via social platforms.
Combined, the two companies form what executives believe is the “preeminent beer software company.”
“Our focus has always been on leveraging our science and machine learning to build amazing tools for consumers, breweries, retailers, and bars,” said Kurt Taylor, Founder and CEO of Next Glass, in announcing the deal.
“Together with Untappd, we have created a powerful combination that will provide millions of consumers and businesses around the world with an unprecedented experience when it comes to sharing, socializing, and learning about all things beer.”
Untappd co-founders Tim Mather and Greg Avola join the management team at Next Glass.
Financial terms were not disclosed.
Untappd is already used by millions of people around the world, according to the company.
“The merger will provide Untappd with additional resources and technology assets to accelerate new feature development and further global distribution,” Next Glass and Untappd said.
“We couldn’t be more excited to join forces with the Next Glass team,” Avola said in a statement.
“With this merger, we’ll be able to grow while keeping the Untappd brand and everything that Untappd has come to stand for completely unchanged for our loyal user base. Tim and I are thrilled to go on this journey with the Untappd community.”
Untapped launched in 2010.